Ads: Herieth Paul for Edun S/S 2012

Edun S/S 2012 (1)

Herieth Paul for Edun S/S 2012 - Photographed by Ryan McGinley

Canadian model Herieth Paul is featured in the latest ad campaign for eco-friendly line Edun’s S/S 2012 collection. This is the line created by Bono and Ali Hewson, which uses eight factories in Africa to help produce the collection. Another highlight of the ad campaign is the use of African butterflies.

Edun S/S 2012 (2)

Edun S/S 2012 (3)

Herieth Paul for Edun S/S 2012

Edun S/S 2012 (4)

Herieth Paul for Edun S/S 2012

Edun S/S 2012 (5)

Source: Edun
Credit: Fashion Bomb Daily
Credit: Oyster Magazine

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